What’s the easiest way to get more new patients to your practice? Every practice owner wants the simple answer so when the phone rings and some snake oil salesman starts talking; it can be easy to get suckered. And then be left paying every month for a service that does little or nothing.
Here’s how to prevent getting sold and instead find an online medical marketing firm that gives value. Ask these 5 questions.
* Do they really measure success in terms of trackable new patient leads?
* Do they charge month to month or lock people into long-term contracts?
* Can they supply proof the service(s) generate more new patient calls?
* Could they be transparent or do they really hide fees?
* Do they really manage your marketing for you personally?
* See below for that details on each.
1. Do they measure success when it comes to new patient leads?
In the event you own a practice, the goal of medical marketing is always to do just something, which is to get more new patients calling or emailing your practice. It’s to not the number of ad impressions or Google views, branding, or page impressions or even total quantity of calls you obtain. None of these things can be transformed into new patients and sales.
Most medical marketing firms try to bury you in data about stuff that has no tangible benefit. Many will even have you put special coding on your own website throwing off your current marketing metrics. Instead search for a marketing firm which uses call tracking and form fill tracking to accurately figure out how many NEW Patients contact you monthly.
2. Do they really charge month to month or lock people into long-term contracts?
Long-term contracts should be a large red flag. It’s a sales technique to sell something people may wish to dump inside a month or two that keeps you spending money on 6-12 months for something that does nothing. Make sure to pick a medical marketing firm that charges on a month to month basis. This way, they’ll need to continue to earn your company each month.
3. Can they offer proof the service(s) generate more new patient calls?
Ever had someone call to pitch you “geo-fence display,” “retargeting,” “banner ads,” “newspaper ads,” “magazine ads,” or “beacon marketing?” The most important thing you ought to know is the fact that none of these work and one is even illegal. There is certainly zero proof that using these marketing tools will attract just one new patient. However, there is lots of evidence that these are just approaches to charge your practice for services which do nothing.
Geo-fence display pushes texting in the market to prospects driving by your practice. Which is not only annoying, and when it worked would mess with the scheduling. In fact, it doesn’t generate leads. Great idea if you had a bar in a sports stadium. Bad idea for medical practices.
Retargeting is advisable, for a lot of local businesses but Google’s views it as being a violation of HIPAA. Using retargeting ads could put your practice in jeopardy.
Banner ads? Again no evidence they generate any new patient calls and plenty of evidence they’re a total waste of money. Same for newspaper ads, magazine ads and beacon marketing.
Bottom line is before you sign up for marketing get proof the service works to generate new patient leads then speak to a couple of clients who’ve tried it.
4. Could they be transparent or will they hide fees?
In terms of price you’d like to know what you’re spending money on, right? Yet a standard ripoff strategy in the industry is to charge for Pay-Per-Click ads based upon a mythical ad cycle, say $1000 per cycle. Then the firm refuses to really provide information about how most of that cash will almost certainly actual AdWords spend versus into their pockets.
The sole transparent approach to charge for medical PPC would be to charge a monthly management fee and then have you ever spend the money for AdWords spend right on your credit card. Like that you know precisely how much you are making payment on the marketing firm to control your medical PPC and exactly how much visited Google’s AdWords.
5. Will they manage your marketing for you personally?
There are a lot of low-cost internet marketing services on the market that offer you usage of software which means you can manage your marketing yourself. As an example, you will find a number of businesses that sell online review software, and almost none that train your team using it and ensure it’s working for you.
Getting usage of powerful internet marketing tools is great, in theory, for those who have a Ph.D. in website marketing and 40 hours a week to spare. On the other hand, if you have work helping patients, these are generally just a large total waste and funds.
Be sure to check that this marketing firm does the work, so you can focus on what you do best which is helping patients. What’s the quickest way to attract new patients? Make certain for every dollar you invest in lead generation you’re getting nlphhf as well as a positive ROI. It’s that simple. And get away from all the nonsense about geo-fence displays, retargeting, banner ads as well as other stuff that does nothing to your medical practice.