Newk’s Eatery today announces the grand re-opening of all seven locations in its home market of Jackson, Miss., with a new restaurant prototype inspired by the brand’s ‘Project Strive’ initiative. At the milestone of fifteen years since the first unit opened in Oxford, Miss., the company took pause to seek feedback from guests on what’s important to them.
Guests praised Newk’s for providing the right balance of wholesome and satisfying meals that can be shared in a comfortable dining-room, ordered online or delivered to meet their busy lifestyles. “The goal of Project Strive is always to build from what our guests love about Newk’s and evolve the brand to be more aligned to their lifestyles. It stems from our brand pursuit to make an effort to exceed expectations for all Newk’s guests,” said Michelle Spohnholz, VP of marketing at Newks Restaurant.
Newk’s has always featured an open kitchen, where guests can see exactly what is put into their meals. Historically, guests have not always been mindful of the brand’s dedication to fresh preparation and careful ingredient selection. The brand new prototype features an updated red soffit that reflects the tagline, “Our Kitchen is an Open Book” and many fun details about the components and preparation methods.
“This project connects our brand story with the guest experience with an upgraded restaurant environment, coupled with a generous dose of hospitality,” said Mike Clock, president of Newk’s Eatery.
The design and style is contemporary and comfy with updated light fixtures, new countertops and millwork, tufted booths, hardwood accents, new plate ware and menu boards. Updated artwork will tell the tale of Newk’s roots as a homegrown brand with a desire for food and family, with their purpose to Strive To Make A Difference with every guest every day. Colour teal, which represents their Newk’s Cares initiative and efforts to boost awareness and money for research to aid Ovarian Cancer, has additionally been infused in to the design in a prominent way. “The new teal mosaic tile wall is a vital feature that weaves our philanthropic work to the restaurant experience,” said Director of Design, Rachael Myrick.
The restaurant may also feature an updated beverage station for Newk’s signature iced tea and new all-natural lemonade. The exterior will be upgraded with new awnings, string lights and an inviting patio for families to dine.
“My goal is for guests within our restaurants to experience the passion behind the Newk’s name, particularly our passion for food and family coming together to nourish meaningful relationships that matter most,” said Newk’s CEO and co-founder Chris Newcomb. “We wish to feed what matters within our Newk’s communities, so guests can be part of wholesome ingredients crafted for real living through scratch-made meals and some of our favorite Newcomb Family Recipes.”
The brand aims to go on to renovate and refresh its restaurant locations across all 16 states as they grow in new and existing communities to give What Matters.
About Newk’s Eatery:
Newk’s Eatery is a fast-casual chain founded on family values and wholesome created from scratch meals. Our Co-Founder Chris “Newk” Newcomb has curated his family’s original, wholesome and craveable recipes, as well as xmqxdc twists on classic favorites, all while providing guests with a generous percentage of hospitality.
Newk’s takes no shortcuts at all, except in our name. Our kitchen is definitely an open book where we make each meal to order from scratch. We hand prep over 50 fresh ingredients daily for hand-crafted salads, sandwiches and pizzas, and marinate, flame grill or oven-roast our protein in-house, without any fryers or microwaves, ever. We bake delicious treats and signature Dozen-Layer Cakes in our personal bakery.