Online Press Release Distribution – leveraging anchor text links for greater seo impact. Using press releases as a promotional tool has changed dramatically over the last many years. More than ever before, savvy marketers are leveraging online syndication services to distribute their press releases across the net. This tactic opens the door for driving ultra-targeted prospects to your site from the major search engines. The problem is that many people aren’t getting the full SEO value from their Cheap Press Release Syndication. We’re going to solve that today.
Why Are Links Important Within SEO Press Releases?
The search engines – notably, Google, Yahoo, and Bing – possess a single overriding goal: to offer query results that best meet their users’ needs. To achieve that, they normally use complex algorithms. There are dozens of factors included in these algorithms to help search engines like google find out who “deserves” to get indexed in the top positions for any given query. Probably the most key elements is links.
When it comes to optimizing your PRs for the major search engines, links would be the key. These are what drive the engine from the ranking algorithms. The science of linking is complex, but the methods used can be boiled down into two classes: links inside your press releases and inbound links generated from syndicating your releases.
Links For Generating Direct Traffic
Surprisingly, plenty of Syndicate Press Release To 400 Sites are written and distributed online without links included within the body. That’s a difficulty; those who read your news release are unlikely to proactively look for your company, even should they find your release engaging. A link gives readers a good way to see your web site. It generates direct traffic from your press release.
But, even that is certainly not enough.
Whenever you write a press release for online distribution, you have a unique possibility to sprinkle links throughout its body. Links draw readers’ attention. If even the slightest spark of interest exists, clicking the link becomes practically irresistible. This too, generates direct traffic to your website.
And we can take this even further.
The driving force behind a link’s power, in both its psychological influence on your reader as well as its effect in the context of SEO, is the key phrases. The phrase that are linked attract attention. For instance, a web link with the anchor text, “water repellant golf balls” is much more engaging than “just click here.” Golfers who read your news release are more likely to click right through to your website.
Leveraging Anchor Text Links For Enhancing Your Internet Search Engine Positioning
Generating direct traffic from your press releases is essential. But, your links also play a key role in pushing your website to the top positions in the major search engines. That exposure can drive a flood of targeted traffic for your site.
As mentioned earlier, Google, Yahoo, and Bing depend on algorithms to discover the likelihood your site will satisfy the requirements their users. The major search engines apply a rating of thematic relevancy and authority in your site overall as well as to every person page. To achieve that, they glance at the links pointing to your site (and pages, respectively). This is where your press releases deliver an additional benefit.
As soon as your news release is syndicated across multiple sites, all of those sites link back to your own (assuming you’ve included links within your release!). That builds your inbound link profile. From Google’s perspective, those links imply “votes” regarding the value of your site for the theme of your own anchor-text.
Using our previous example, suppose multiple sites syndicate your news release about “water repellant golf balls.” The production incorporates a link – or three – to your web page with that specific anchor text. In this case, Google starts to identify the theme of the site. They begin to know the page that the links are pointing is relevant when people look for “water repellant golf balls.” The key the following is your key phrases.
With regards to the authority of your site (and by extension, its value for any given theme), the search engines consider several criteria. The number of domains linking to your site is one of them. All yehueu being equal, 100 links from one domain implies less authority than will be the case were those links provided by 100 different domains. Because of this , wide distribution of the press releases is important.
We’ve only scraped the surface of search engine optimization inside the context of $39 Press Release Service. There’s a lot more to describe, which we’ll approach soon. For the time being, begin using the suggestions above to develop visitors to your website, and enhance your rankings in the search engines.