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Every AdWords advertiser is usually looking for a method to decrease their click costs. When in reality most PPC advertisers wake up in the morning to find their costs per click climbing higher and higher and soaring to ridiculously high levels. Most people get very frustrated at this point and end up shutting down their campaigns. What a lot of people don’t understand is the reason Google keeps charging a lot more per click is because their AdWords campaigns have some big problems and these big problems are causing penalties from Google. That’s right; you’re being punished by Google. Here are the main reasons that your campaigns are suffering from Google’s wrath as well as what you can do to get back on Google’s good side.


Firstly, you must understand that Google is totally obsessed with “Relevancy”. In PPC management Relevancy will be the key to either succeeding in AdWords or failing miserably. Google is centered on returning relevant search results with their users. What exactly does Google consider when searching for your AdWords campaigns? Google is looking to determine if your ad along with your site are 100% highly relevant to the keyword that was searched on. Google wants to see the keyword appearing within your ad a few times and appearing many times throughout your landing page. This way Google know that it’s providing the searcher with relevant results. In case your campaign is not really set up like this this is just why your bid costs are going up everyday. Google has deemed your campaign with “% Relevancy”.

You Have To Help Make Your Campaigns Have Relevancy

You may ask, “Well how how is it possible for me to write a particular ad for every keyword and make my landing page relevant to my entire keyword list?” That’s where the skill of professional PPC management will come in. You Have To make your ads and your landing page be related to the keyword searched on. Here is the key to getting lower click costs! In the event you don’t possess the time or even the know how to make your campaigns have perfect relevancy then it’s time you considered outsourcing your PPC management to a professional.

You Have To Organize Your Campaigns Correctly

Google majorly frowns upon campaigns which have all their keyword lists stuffed into just a couple of adgroups. Google expects all of the keywords to get sorted and organized into very closely knit adgroups with all of the keywords inside an adgroup being relevant to each other. Google hates campaigns who have plenty of keywords inside the same adgroup and absolutely detests if the keywords have little related to one another. In PPC management I’ve found that I get much better results basically if i take my clients keywords and set each keyword into an adgroup by itself. Organizing your

campaign correctly is a big part of getting great click costs in the search engines.

Split Testing Your Ads Can Dramatically Decrease Click Costs

That’s right; Split Testing your ads Daily can have a dramatic effect on click costs. If you believe regarding how Google determines ad cost you’ll commence to realize how important Split testing actually is. Split testing allows you to find which ads are higher performing and obviously the larger performing ads make the most clicks. If your ad is 1) Perfectly Relevant and 2) Has a great Click-Through-Rate which means that your ad may have a higher Quality Score. Quality score helps determine your ad rank and your cost per click.

I know it sound very confusing, but Split Testing in conjunction with the techniques I mentioned previously is incredibly powerful. If you don’t understand all of these strategies to reduce your click costs, then it’s ijswdu you select whether you’re planning to discover ways to apply all of these strategies yourself or whether you’re likely to let a PPC Expert do all the heavy lifting to suit your needs. AdWords is actually a complicated game but when managed correctly can be considered a very profitable income source and leads for the business.

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