Introducing SEO Ranking Factors – What will make me top? Or more precisely “Do you know the factors that determine my position in the natural listings for a specific key phrase and what is their relative importance?” Wow! These are the questions that everyone involved in Search engine optimization, from clients to agencies, needs and wants to know. So let’s work through some answers.
Unfortunately, the quantity of individuals who can definitively answer these questions by concisely explaining the countless factors, and how they work with the other person, is strictly restricted to the engineers who work for the search engines.
However, through combining the knowledge of the authors, the review team and disclosure from search engines like google and expert commentators, we now have compiled a thorough list of the most basic factors which determine position within the listings.
What determines ranking position within the natural listings?
The position or ranking within the natural listings for a particular key phrase is influenced by a search engine’s ranking algorithm.
For the search query entered into the major search engines, the algorithm uses rules or heuristics to recognize by far the most relevant pages, based on the page’s text content and its context (which can be indicated by links from other pages and sites).
Each internet search engine includes a different set of algorithms developed by engineers who strive to make the best relevance for its users.
However, the ranking of natural listings has changed as being a science within the last a decade, based upon an even longer past of document indexing and retrieval history. As with all sciences, you will find fundamental principles which apply. So to deliver relevance search engines tend to use common internet search engine ranking factors.
Enough with all the science: get using the ranking factors…
We will soon enough. But before we do here’s a word to the wise: understanding probably the most common ranking factors is straightforward. Keyword: ‘straightforward’.
Over the past several years many bedroom cowboys and unethical agencies have raked in fees by pretending that SEO is approximately wearing a black hat, doing the search voodoo, etc. However, there is no requirement for any smoke or mirrors. In case your agency refuses to reveal its strategies to then you our advice is usually to move ahead. Immediately!
Despite the mystique perpetuated about SEO it isn’t terribly hard to grasp the concepts. The difficulty lies in managing keywords and optimization over the long term. Not in understanding the ranking factors.
Who in my organization must know concerning this stuff?
It is crucial to your technology team / agencies to understand these ranking factors. It is additionally imperative that every content owners / authors / stakeholders know how good quality content can improve search rankings. Authors need to know which key phrases to make use of, or else you won’t have a joined up strategy.
Applying simple ‘house style’ rules can help generate visits from qualified visitors. In fact let’s coin a phrase: ‘house strategy’. You need to establish a ‘house strategy guide’ to your authors and editors.
And So I can ditch my SEO agency, right?
It all depends, is the honest answer. You might be able to, yet it is very likely this guide will inform your pursuit strategy, with you making the calls. However, you will still need somebody to manage it (either in-house or outsourced). Ultimately this informative guide to browse marketing is all about increasing ROI and maximising rankings, not about saving costs.
There remains a fantastic need for solid, ethical SEO agencies. Management and optimization is an ongoing task. The larger your company / market / website, the larger that task will probably be. High volume search-terms and intense competition signifies that applying specific optimization techniques must rank well. Ethical SEO agencies can aid you with this.
The holy grail of SEO is always to acquire a high, stable and long-term presence in the top of the SERPs for phrases which may have both high volume and which convert well.
Agencies can also help by putting the brakes all on your own enthusiasm, as over-optimization is actually a leading reason for internet search engine penalties. Equally, after looking at the following information, you will be able to determine whether your overall agency is finished-egging the SEO cake, or feeding you unsound advice.
Remember that search engines also employ ranking penalties for websites / pages. They employ filters in their algorithms that penalize websites for internet search engine spamming (such as over-optimization of a hbfphu or non-natural links from other sites ).
Now for the six key ranking factors…
1. Planning and strategy including setting performance targets.
2. Index inclusion and coverage.
3. On-page optimization.
4. Link-building (internal and external).
5. SEO process.
6. Conversion efficiency.
Of such six areas, those in the middle of online search engine ranking are success factors 2, 3 and 4. Why? Well, in case your pages usually are not included in the index then you cannot be prepared to gain any internet search engine referrals. Once included, outcomes are dependent on the mixture of on-page optimization and link-building.
When we talk about link-building we’re mainly considering third party links, but a good internal linking structure needs to be adopted within your own website/s. There are proven benefits.
The countless factors used by the search engines to find out relevance can be simplified into the two most key elements which are required for good ranking positions.